What is Web3 and why is it our technological future?
The Internet is constantly evolving and innovating. We have already seen two previous generations —Web 1.0 and 2.0, and we are eager to find out what Web 3.0 will bring. The experience of working in Web 1.0was static and deprived of the opportunity to create your own sites with a variety of content, just as we do today. The Web 2.0version brought users together through social networks and dynamic sites while sacrificing decentralization.
TheWeb 3.0concept promises to provide full control over information on the Internet, as well as to create a semantic network that will allow programs to perceive and process user content easily. Web 3.0 will work through decentralized protocols, cryptocurrencies, and the fundamental blocks of blockchain technology.
Blockchain technology will provide decentralization, free digital identification using crypto wallets, and an open digital economy. The ways of interacting with the network will become more exciting due to the capabilities of the 3D interface. In addition, users expect convenient content search, targeted advertising, and improved customer support.
What is Web 3.0?
Web 3.0(also known as Web3) is a new generation of Internet technology that relies on machine learning, artificial intelligence (AI), and blockchain technology. If Web 2.0focuses on user content hosted on centralized sites, then Web 3.0promises to give users full control over their data on the network. What does it mean? In Web 1.0, only the site’s owner could change it. In the second iteration, everyone is able to create something of their own, for example, posts on Facebook and Twitter, blogs. However, all user actions and data belong to the platform where they are hosted. Thus, the advantage of Web3 is the ability to make content without intermediaries. All publications belong exclusively to their authors, not to the platform.
One of the possible scenarios may be as follows: a user’s crypto wallet is linked to the social network, where a unique NFT token associated with the published content is generated. So the content creator becomes its rightful owner and therefore can sell their asset for cryptocurrency. The terms of the transaction implementation by all participants are monitored by the smart contracts.
This concept aims to create open, connected applications with improved machine data analysis. Decentralization and the digital economy are also integral features of Web 3.0, and due to them, the content created on the web acquires value. In an ideal world, blockchain will act as an alternative to existing financial institutions and will allow regulation of the online economy in an unbiased and decentralized manner.
How does Web 3.0 work?
Web 3.0 will quickly provide personalized and up-to-date information through the use of artificial intelligence and advanced machine learning methods. Effective search algorithms and the development of data analytics will allow computers to better understand the needs of users and recommend suitable content. Web 3.0 will also focus on protecting content ownership rights and supporting an accessible digital economy.
Nowadays sites, such as forums and social networks, usually contain static information or user-oriented content. Although this structure allows you to publish information to a wide range of people, it may not meet the needs of a particular user. The site should adapt the information it provides to each individual user, just as it happens in real human communication. In Web 2.0, users lose ownership and control over information as soon as it is online. The blockchain serves as a solution for the fair management of online identity, data, and ownership.
The Future and Web 3.0
If you look at the history of Internet development, the evolution of a semantically smart network will turn out to be its natural stage. At first, the data was presented statically, but over time, users were able to interact dynamically. Algorithms have started using this data to create a more personalized and user-friendly online experience. Try YouTube or Netflix and you’ll see how algorithms have improved these platforms.
Web 3.0aims to make the Internet more open and decentralized. Within the existing framework, users should rely on network and cellular providers that process all the information passing through their systems. With the advent of distributed registry technologies, this process may soon change, and users will be able to regain ownership of their data.
Key Features of Web 3.0
The Web 3.0version is still not completely finished, but its basic concepts are already known. Here are the four most important Web 3.0future generation aspects.
- Semantic layout
Every year, programs are getting better at recognizing user data and content. Nevertheless, we are still far from fully clear semantics. For example, in human communication, depending on the context, words with a negative connotation can be used with a positive meaning, but it will be incredibly difficult for the program to understand this. To learn how to understand user communication on the Internet intuitively, AI uses big data and additional information.
- Blockchain and cryptocurrencies
Data ownership, online economy, and decentralization are key aspects of the future with Web3, which will be achieved using a reliable blockchain system. The ability for each user to tokenize assets, put information on the network and use digital signatures are the most important innovations that are suitable for Web 3.0.
- 3D visualization and interactivity
Simply put, the Internet will change greatly. We are witnessing the widespread introduction of 3D interfaces, which even include virtual reality. The metaverse is one of the areas that has provided users with such an experience, while communication through 3D video games is already available to us. The UI and UX spheres are also working to make the information displayed more clearly.
- Artificial intelligence
Artificial intelligence is the key to turning user content into machine-readable data. We are already actively using customer service bots, but this is just the beginning. AI can both provide data and sort it, which makes it a universal tool for Web 3.0. The main advantage of AI is that it will improve, reducing human participation in its learning.
Advantages of Web 3.0 compared to previous versions
Combining the key features of Web 3.0, in theory, can give us a number of advantages, but remember that they will all depend on the success of the underlying technology.
- Absence of a central control point
Since there are no intermediaries here, no third parties will be able to control user data. Such freedom reduces the risk of censorship by governments or corporations and also protects against DoS attacks.
- Strengthening the interconnectedness of information
As more and more products connect to the Internet, data packages provide algorithms with a lot of diverse material for analysis. It will help them learn how to provide more accurate information that meets the needs of each individual user.
- More efficient search
When using conventional search engines, finding the best results was quite a challenge. However, over the years, systems have improved due to semantically relevant searches based on the context and metadata of the query. It provides a more convenient sorting of pages and an easy selection of the necessary information.
- Advanced advertising and marketing
If banners match your interests and needs, advertising can be useful, not annoying. The Web 3.0version is aimed at improving the selection of advertising through more intelligent AI systems and identifying a suitable audience based on consumer data.
- Improved customer support
When it comes to websites and apps, customer service is a key element of user interaction. However, due to the huge costs, many services that become successful cannot scale their customer service processes appropriately. By using more intelligent chatbots that can communicate with multiple clients at the same time, users can get an excellent experience with support operators.
Using Web 3.0
Although theWeb 3.0 generation is still in development, we have several examples of using its features.
- Siri and Alexa Voice Assistants
Both Apple’s Siri and Amazon’s Alexa are voice assistants that meet many Web 3.0 requirements. AI and live speech processing help these services better understand human voice commands. The more people use Siri and Alexa, the faster their AI develops and interaction abilities improve. Such assistants are an ideal example of a semi-intelligent web application from the world of Web 3.0.
- Smart homes
One of the key features of Web 3.0is ubiquity. It means that you can access data and online services from multiple devices. Heating, air conditioning, and other utilities can be configured automatically within the framework of a smart home. The smart home knows when you are leaving, coming back and what indoor temperature you like. It will be able to use this information and much more to provide you with the best-automated service. You control this system directly from your phone or other online devices.
The Internet has changed significantly since its inception, and, of course, will only continue developing in the future. Due to the huge flow of data available, sites and applications will move to a network that offers an improved experience for users around the world. Although the Web 3.0 generation still does not have a specific definition, the innovations associated with it are already being introduced into our lives. We have a rough idea of what the technologies of the future will be, and the creation of Web 3.0 will become the most important stage of their development.